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NewLease

Why are you considering SaaS/S+S?

 
Choices Percentage Count
  Total Entries 51
SaaS is an industry trend we cannot ignore
66.67%
34
We pride ourselves on being technical leaders
58.82%
30
Our customers are/were asking for a SaaS/S+S solution
49.02%
25
Our industry has been identified as "ready for SaaS"
25.49%
13
We are/were losing business to SaaS/S+S
5.88%
3
Unkown
3.92%
2

What stage of S+S are you in?

 
Choices Percentage Count
  Total 51
Investigating
29.41%
15
Established in the market
21.57%
11
Actively developing
17.65%
9
Planning and designing
13.73%
7
About to launch
13.73%
7
Haven't begun
3.92%
2

What challenges are you facing?

 
Choices Percentage Count
  Total Entries 51
Commercial considerations (pricing, annuity vs perpetual, commissioning)
72.55%
37
Marketing and Sales (communication and messaging, targeting customers, route to market etc)
66.67%
34
Technical design
33.33%
17
Internal change management (getting key people on board, skills....)
21.57%
11
No current challenges
1.96%
1

What is the nature of your S+S offering?

 
Choices Percentage Count
  Total Entries 51
Application hosting for 3rd party applications (e.g., Microsoft CRM)
60.78%
31
Application hosting for your own applications (SaaS)
50.98%
26
Centralized IT Management that manages your customers infrastructure
49.02%
25
Outsourced IT (that includes owning and managing hardware and software both in datacentres as well as on your customers’ premises)
49.02%
25
Infrastructure-as-a-Service (focus on computing power that scales up and down as needed)
33.33%
17
Basic web hosting (e.g., websites)
31.37%
16
Platform-as-a-Service (an all encompassing development, testing, deployment, hosting, and maintenance environment)
29.41%
15

Who's behind S+S at your organization?

 
Choices Percentage Count
  Total 51
Board Level/Owner(ship)
80.39%
41
No sponsorship
9.80%
5
CxO/Managing Director
5.88%
3
Department Head/Manager
3.92%
2

What marketing tools does your organization use today?

 
Choices Percentage Count
  Total Entries 51
Website(s)
84.31%
43
Telephone/email campaigns to existing customers/partners
66.67%
34
Search Engine Optimization (SEO)
35.29%
18
A LinkedIn presence
33.33%
17
Telephone/email campaigns to prospects found through purchased lists
29.41%
15
Tradeshows where you have a booth
27.45%
14
A Blog
25.49%
13
[ View ] Other

Who's supporting Social Media?

 
Choices Percentage Count
  Total 51
Board level/Owner(ship)
56.86%
29
No sponsorship
13.73%
7
Department Head/Manager
11.76%
6
CxO/Managing Director
9.80%
5
Individual
7.84%
4

Do you have a Social Media budget?

 
Choices Percentage Count
  Total 51
No
39.22%
20
Yes
35.29%
18
No, but we plan on it
25.49%
13

Do you have a Social Media policy?

 
Choices Percentage Count
  Total 51
No
74.51%
38
Yes
25.49%
13

How do you think Social Media can help your company?

 
Choices Percentage Count
  Total Entries 51
Marketing
82.35%
42
Sales
76.47%
39
Customer satisfaction
72.55%
37
Product development
50.98%
26
Channel development
43.14%
22
Employee acquisition, development, & retention
41.18%
21
It can't
1.96%
1

How do you interact with your channel?

 
Choices Percentage Count
  Total Entries 51
Email
84.31%
43
Phone
80.39%
41
Face-to-face
74.51%
38
Events
64.71%
33
Instant messenger clients (e.g., Yahoo, MSN, Skype)
17.65%
9
Online events
17.65%
9
Social Media
13.73%
7

NewLease/Microsoft Feb '10 Feedback

Apr 21, 2014 · 12:18 AM